Invest in EnVision

We’re on a mission to bring visualization to the world. 

What is visualization? It’s a simple technique you can use to create a strong mental image of a future event. With good use of visualization, you can practice in advance, so you can prepare properly. By visualizing your success, you can build the self-confidence you need to perform well.

Founder Elliott Lyons originally discovered the power of visualization while preparing for an Ironman Triathlon. He learned that physical training was just one part of completing the event. The most impactful piece of the Ironman training took place through his mental preparation. That’s where intentional visualization came into the picture. With practice, Elliott was able to work through how he would overcome adversity, manage his self-talk, and endure the race all the way to the finish line. His later success at the event changed his mindset forever - visualization creates real and lasting changes.

We made the EnVision app to help you experience the same success on your goals that Elliott was able to on his.

EnVision is the first mobile resource hub for visualization. We help people learn how to activate and bring out their crucial inner resources to meet the challenges they face. We empower people to create positive change in their lives, fulfill their true potential, and achieve personal goals through science-backed practices.

What is the scale of opportunity?

Visualization is now needed more than ever. In a study by TD Bank featured in Forbes, 89% of millennials used a vision board when developing their business plan. 76% of business owners who used visualization techniques said that today their business is where they envisioned it would be when they started it.

Through our own market research, it was found that 59% of the US population over 18 are interested in improving themselves using personal growth techniques like visualization. It was also shown that 41% of the total US population over 18 are willing to pay more for visualization than other techniques like meditation, journaling, goal-setting and sleep tools.

Our vision: your life, lived at full potential

There are 3 core tools that EnVision built for users looking to optimize their mindset:

✅ Guided Audio Visualization Sessions (215+ options currently available)

✅ Customizable Vision Boards

✅ Intention Setting

We’ve gathered some feedback from EnVision users and found just how effective (and quickly!) our app can help make an impact through the 3 core tools.

83% of EnVision users experience a shift in mindset, mood, or productivity after doing a single session.

Our mission-driven team dedicates the evolution of EnVision to individuals who are ready to grow, achieve, and face the challenges ahead with preparation.

Our community: a deeply meaningful impact.

EnVision currently has a rating of 4.8 of 5 from 800+ reviews, many of which describe the app as life-changing.

More than good reviews, EnVision has traction with:

🤩 10,000 monthly active users

💪 $85 customer lifetime value

💸 Monthly sales of $20k

How does EnVision grow profitably?

We are building toward the same high-growth model that helped Calm and Headspace grow billion-dollar meditation companies.

There are 3 levers in the model:

1️⃣ Market timing & opportunity

2️⃣ 3:1 product unit economics

3️⃣ Hook, audience, & channel match

With lagging indicators telling us we’re aligned with the market and audiences, the primary focus for EnVision is scaling up to 3:1 unit economics.

We’ll show you how we will get there.

First, we will scale to 2:1 unit economics from our free consumer mobile app that converts users to paid customers with premium content and features. For EnVision, our unit economics ratio is the lifetime value of a customer (LTV) to the cost to acquire a customer (CAC), which shows us the amount of revenue made per $1 spent on marketing.

Our conversion funnel:

Acquire new free app users through marketing -> Engage users in app & content value -> Convert free users into paid subscribers (yearly $59.99 or monthly $11.99) -> Retain paid subscribers through consistent value.

With a sustainable 2:1 unit economics our business becomes very predictable and can scale as fast as we can put cash in the machine.

By late 2023 - early 2024, EnVision projects that it will transition from 2:1 unit economics to our 3:1 goal.

Through the high-growth B2C model, and the expansion of our revenue streams into B2B, online courses, and telecoaching, we are projecting to scale to $46M in ARR in 2027, ultimately leading to an exit in 2028.

Forward-looking projections cannot be guaranteed.

What are the terms of the investment?

The first $150k will invest in a SAFE with a $5.5M valuation cap and 20% discount.

After $150k is reached in our Community Round, all later participants will invest in a SAFE with a $6.5M valuation cap.

Where is the money going to?

Partnering with our biggest supporters in this Community Round will give us the runway needed to finish optimizing & scaling the new marketing channels, retain and expand our core team of amazing mission-driven people, and hit a 2:1 unit economics ratio. EnVision will then have all the pieces in place to scale up to $1M ARR and raise a $3M seed round.

How are you different than your competitors?

Surprisingly…there are very few competitors! When Elliott first founded EnVision, there wasn’t a single visualization app on the App Store. There was content available on YouTube, blog posts, books, and expensive $200-300/hr coaches, but no apps. Even now, visualization is a virtually untapped app category. We see massive opportunity in this absent category. People have learned about basic visualization online, but they’re just now getting affordable, interactive tools to practice it.

One thing we do differently than the other visualization resources out there is prioritizing community. Our belief is that Product-Market Fit is continuous and collaborative. We’re constantly talking to both paid and free users about their experiences on the app.

You’re invited!

We’re opening up a Community Round to allow people of all walks of life (not just multi-millionaires) who believe they can achieve more focus, motivation, resilience, and success by joining us to bring visualization to the world.

Since 2019, we’ve raised a total of $1.3M in funding. This round will act as a bridge to help us hit final milestones before our anticipated $3M seed round.

Our Community Round is about more than just revenue and growing our customer base - we’re building a network of people who share our mission and values.